Makeup artistry has become one of the most high-demand industries in the beauty sector. With everything from social media beauty influencers teaching the masses how to create gorgeous makeup looks, to weddings, commercial events, and high-end fashion, all the way to theatrical and film makeup – the opportunities in this sector are endless and incredibly exciting.
A makeup artist is tasked with creating beautiful looks for their clients, depending on the desired vision, whilst also knowing how to best enhance the natural features of each unique face.
So, what’s the real money situation in the MUA industry here in the UK? We are going to look at how much a makeup artist can earn, what the going rates are, as well as answering the question on all our lips – do makeup artists make good money?

How much do UK Makeup Artists make as employees?
For those in employed positions, such as working for a beauty brand, a high-end salon, or on a retail counter, the average salary in the UK is typically between £28,000 and £45,000 per year. Entry-level roles may start closer to £25,000, while senior or lead artist positions in major cities like London can command salaries of £50,000 and above.
One of the main advantages of working for a pre-existing business is the stability of a regular, guaranteed income and a foundational client-base. This can provide excellent financial security as you start your career.
Your salary will almost always depend on experience and specialisation. An artist with a strong portfolio and expertise in a sought-after skill like airbrushing will naturally command a higher salary than someone who has only recently completed their training.
How much can you make if you run your own Makeup Artist business?
This is where the earning potential truly shines and where many of the UK’s top MUAs thrive. As a freelance artist, you set your own rates, which are often significantly higher than salaried work. The potential is limitless, but here’s a realistic look at what you can charge:
- Bridal Makeup: This is a cornerstone for many freelancers. An experienced artist can charge anywhere from £200 to £500+ for the bride’s makeup alone. With packages for bridesmaids and other party members, a single wedding day can often earn more than a week’s salary in a standard role.
- Fashion & Commercial Work: In this sector, artists typically work on a ‘day rate’. A new artist assisting on shoots might charge £150 – £250 per day, while established professionals with a strong portfolio command £400 – £700+ per day.
- Special Events & Private Clients: For proms, parties, and other special occasions, a freelance MUA might charge £70 – £150 per person for a full makeup application.
Building a freelance business takes time and dedication to marketing and networking, but the financial rewards can be substantial once you have established a solid client base and reputation.

How hard is it to become a Makeup Artist in the UK?
Building a reputation in the makeup industry takes time, but with determination and tenacity, it is completely possible:
- Be passionate – Being passionate about your work will always be a top priority. Having a love for making people feel good, as well as a desire to continue learning as you go, is an excellent start to your beauty adventure.
- Consider further training and never stop learning – Proper makeup artist training is essential to ensure you are armed with all the skills and knowledge to help you create show-stopping looks that will get people talking.
- Keep practising – Honing your craft is the only way to improve. The more you dedicate your time to your practice, the better you will get!
- Work on your brand – Find what makes you and your services unique. What sets you apart from other makeup artists in the business? Why should people choose you?
Here at the UK Beauty School, our comprehensive Certificate in Professional Makeup Artistry course will get you off to a flying start in your beauty career!
With professionally-created content, flexible online lessons, as well as your very own beauty kit sent straight to your door, you can rest assured that your future career is in the safest hands.
Join us today! You’ll find your dream makeup course here!